The Blog About Nothing Specific

Posted on August 23, 2007
Filed Under Thoughts & Ideas, uncategorized |

Nothing Specific

Some time ago, I decided to give my blog a slogan, making it easier for people to remember my page. Since a lot of bloggers are niche bloggers, they have an easy time, finding an appropriated catchphrase. This got me thinking about what I could use for my blog. If you have been following my blog, you know I am not a niche blogger, and I write about anything that hits me. What slogan should I use? Well it took me some time, and I came up with The Blog About Nothing Specific, which is exactly what this is. You may wonder why I even bothered to come up with one. Well, there is actually only one out of two reasons, why I got a slogan for my blog. The two reasons are: SEO and branding. Branding is the reason I got one. I want people to remember my page, and hopefully this move will have a positive effect.

Often you will see people use this in an SEO strategy as well. By using the slogan several times throughout the site, in titles, ulr’s, as links, etc. it suddenly has a high priority in an SEO strategy. Furthermore the slogan is often used as anchor text in other blogs, linking to you. If your slogan isn’t extremely competitive, and if you have been doing a bit of SEO, you will probably find yourself in a fairly good SERP. Obviously this is really useful if your slogan consist of a keyword phrase which has a high search volume and low competition.
Since I didn’t have any intention of using my slogan as an SEO aspect, I was surprised at the results from SEO digger. According to them, I rank as nr. one for the phrase in nothing specific and nr. two for nothing in specific. I went to Google and did a search on nothing specific and guess who is on top.

SERP

Although I have a good rank for this phrase, it does not affect my traffic stats much, since the phrase itself has a low search volume. Anyway, this should make it rather clear, what recipe you should follow, to get a good Google position.

Comments

18 Responses to “The Blog About Nothing Specific”

  1. JoLynn Braley on August 24th, 2007 4:13 am

    Hi Jacob, thanks for the tip to use SEOdigger, that’s pretty cool! :)

  2. Jakob Dupont Knudsen on August 24th, 2007 8:02 am

    JoLynn,
    You are welcome :) I was rather excited as well, the first time I tried it.

  3. Mikael Rieck on August 24th, 2007 9:15 am

    Hi Jacob, I am not saying that I don’t like your new tagline, but I need to ask you a question. “What is your purpose with your blog?” - I feel that you tagline needs to tell people what it is that you want to do with your blog and I can’t believe that your whole purpose is to specificly write about nothing specific.

    Maybe the blog is you breath of fresh air in a troubled world, maybe it is your online diary or maybe I am far off… but it has to be something?

  4. Jakob Dupont Knudsen on August 25th, 2007 6:31 pm

    Mikael,
    Good question. I suggest you read this post. I think this should give you a decent answer. Please let me know what you think.

  5. Blogging Secret on August 26th, 2007 12:45 pm

    I have another nice tool here, thanks jakob, seodigger is another tool I have. :D!

  6. Jakob Dupont Knudsen on August 26th, 2007 1:14 pm

    Louiss,
    You are welcome :) I love this tool. It’s really great!

  7. Crystal on August 27th, 2007 12:35 am

    Personally I don’t think that your catch-phrase has to tell people about your purpose. “A blog about nothing specific” is pretty catchy and it will stick in people’s mind more than some seo - friendly line. I like it :)

  8. Blogging Mix on August 27th, 2007 9:21 am

    Blog About Nothing Specific as a slogan is a safe slogan. It’s also easy to remember. More importantly, it’s catchy. It makes people think what is it really all about.

    Good luck to your blog.

  9. Artifexus on August 30th, 2007 5:46 pm

    Hey Joakob, I’m going after ‘World Domination’ on my make money blog. It’s still a fairly competitive term (almost 4 million results), but I doubt anybody is actually going for that term like they are for ‘make money’ or ‘make money online.’ It’s just a bit of fun. And like you pointed out, it’s about branding, too. Thanks.

  10. Jeremy Hobbs on September 1st, 2007 1:12 am

    I think it’s genius! I have a healthy respect for cleverness, and that’s clever. I hate seeing places that take themselves too seriously.

  11. Tom on September 1st, 2007 11:25 pm

    I love the SEOdigger tool, it’s a defintely a good one. BTW, I also like your slogan, simple and to the point.

  12. Lauren on September 2nd, 2007 6:41 pm

    I think it’s great that you didn’t choose a small nice topic. I find that is too limiting. I think it is better to be able to blog about whatever you want.

  13. Ventrilo Server on September 3rd, 2007 7:16 pm

    SEOdigger is nice, but the results can be kind of old and sometimes it makes a very big difference

  14. Sam Benson on September 4th, 2007 10:21 am

    How long did it take you to reach number one on google Jacob?

    Sam

  15. Enterprise Feedback Management on September 5th, 2007 12:31 am

    That’s a new way of looking at a slogan. I’ve never really thought of my slogan as that big of a deal. That’s because it isn’t that creative. This article has made me reconsider the effort I put into slogans. Also, thanks for the SEOdigger tip.

  16. Ashley Gilmour on September 5th, 2007 12:23 pm

    That SeoDigger site is a really cool tool. Is this the only thing you use to rank your site or do you use any professional software?

    Ash

  17. Jakob Dupont Knudsen on September 6th, 2007 9:16 am

    Crystal,
    Thanks :) Well, that is what I hope. Besides, there seems to be enough SEO blogs out there.

    Blogging Mix,
    Thank you. People here seems to agree that the phrase is rather catchy, which I consider to be most important. As I wrote in the post, I try to use it as branding, and not an SEO aspect.

    Artifexus,
    Although I think there are a lot of “money maker” blogs out there, there is probably room for one more. Keep working and hopefully you will reach you domination goal :)

    Jeremy Hobbs,
    You got me laughing here! Thank for the comment buddy.

    Tom,
    Thank you :)

    Lauren,
    Well you know I agree on this point! Niche blogs can be really interesting, but I just think it will be difficult to keep one going, in the long run.

    Ventrilo Server,
    Okay. Every time I have used it, I have got same results. Have you signed up or not? I don’t know if this makes a difference. I have signed up.

    Sam Benson,
    Well actually I am not sure. I have had this blog up and running since the beginning of 2007. But I started using the slogan about two month ago. But if sure went a lot faster than what I expected :)

    Enterprise Management,
    You are welcome. I didn’t think much about a slogan as well. But f you take a look at some of the known bloggers, they all have some sort of slogan. I am not saying it will get you there, but it might help. Why not give it a shot.

    Ashley Gilmour,
    I have used a few other tools to see where I rank for different words and phrases. SEO elite for one, but I was not very impressed with it. Do you have any suggestions for other programs?

  18. live outside the box on October 6th, 2007 2:05 am

    hello im also not a niche blogger and i really like your way of doing this but do you have any articles or links that will find my own niche?

Leave a Reply