How To Increace eCPM from AdSense

Posted on July 5, 2007
Filed Under How To, Thoughts & Ideas |

AdSense

Lately there has been a thread over at Digital Point, where one guy is sharing his idea on how to increase eCPM from Google AdSense. Here is the basic idea: Everyone who has an AdSense account, has a unique AdSense publisher ID, which is integrated into the AdSense html code. The ID is what identifies you as the owner, thus the one who receives a % of the CPC. By removing the ID, there is no way to detect who is using the Ad, thus no one to pay, which mean’s that 100% of the CPC will go directly to Google. Removing the publisher ID will not affect the look of you AdSense ads. So this guy argues that you can remove the ID from the AdSense code for a few days and this will result in higher paying ads, because Google doesn’t have to share the income with anyone. Then after a few days, you insert you publisher ID back into the code, and you will take a part of the higher eCPM. This all sounds great, right. Still, this is not something I would recommend. First of all, according to Google AdSense TOS, altering the AdSense code is not allowed.

Site and Ad Behavior

Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.

• Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.

• Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.

In the thread over at DP, there seems to be a lot of confusion about this. Some of them say that removing the pub-id is not the same as altering the code. Some of them say it is alright to do, because DP is doing it. And of course some of them say that it is not okay. I definitely agree with the last group. Removing, adding or changing something in the code must be that same as altering it! I don’t see how this can be misunderstood. Maybe DP has some sort of special arrangement with Google. Maybe it is allowed, but I would definitely contact Google before changing anything, just to be sure. My second thought is, that this is a fluke for this guy who started the thread. There might be different factors which he is not aware of. If Google doesn’t allow us to modify the code, it sure seems strange to increase the eCPM, for the ones who are breaking the rules. Even though there is no pub-ID, I am certain that Google has a way to figure out who the cheater is. I must admit, this seems a bit too strange for me. But then again, a few people from DP have done this with positive results. I guess I have to try it myself, to see if this is true or not. As soon as I get a response from Google, I will update you with more information. In the meantime, if any of decides to try this, please let me know how it works out, and get a comment in my next update. To be continued.


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Comments

10 Responses to “How To Increace eCPM from AdSense”

  1. MR-Gee on July 5th, 2007 7:07 pm

    So, whats the reply from google?

  2. Jakob Dupont Knudsen on July 5th, 2007 11:48 pm

    I am still waiting for a reply. I will let you know as soon as I get some information.

  3. Niko GTA4 on July 6th, 2007 4:55 am

    lol I read the post when it was 1pg it was funny and it’s complete nonsense. The eCPM wouldn’t go up higher just because you remove the publisher id, it would be about the same as not having the code at all - since Google isn’t going to increment the eCPM just because it has its own id in there - it would just do it without having to raise the eCPM - they control the system, they don’t have to update or change anything, they can just take a large cut without having to change anything.

  4. MR-Gee on July 6th, 2007 10:22 am

    Ok, I’m subscribed to the comment feed. Comment here when you got a reply.

  5. stubsy on July 6th, 2007 9:48 pm

    Yeah thats a good argument from Niko GTA4, Google can take whatever percentage they want you have no idea what the advertiser is paying per click

  6. Michele on July 19th, 2007 11:12 pm

    Can’t see how eCPM has anything to do with the price of ads shown or the percentage paid. And besides, the risk of being banned couldn’t be worth the short-term gains this person claims to achieve.

  7. eCPM update | Jakob Dupont Knudsen on August 13th, 2007 3:28 pm

    […] As some of you probably remember, I wrote a post about eCPM some time ago, and I promised I would give you some more information, when I had been in contact with Google about it. First of all, if you have not yet read the post, you should do so right here: how to increase eCPM. […]

  8. leet on August 13th, 2007 4:12 pm

    I am ‘that’ guy, who found out this trick. As you can understand from Jakob’s update on this subject, you will see I was always right all along, Those who think it won’t help anything or get you banned from AdSense, you are all wrong. The thread in DP is open for a while now and guess how many of who tried this achieved to higher eCPM, %85-90 of them. How many of them got banned? ZERO.

    Regards,
    leet

  9. emmanuel martinez on December 17th, 2007 9:49 am

    interesting, but I wouldn’t try it as it could jeopardize my sites earnings.

  10. Pchenn on March 23rd, 2008 6:50 am

    I found how to increase eCPM, it say just remove your pub-id more than 2 days, and put it again. But i still worry about adsense TOS.

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