eCPM update

Posted on August 13, 2007
Filed Under Thoughts & Ideas |

AdSense

As some of you probably remember, I wrote a post about eCPM some time ago, and I promised I would give you some more information, when I had been in contact with Google about it. First of all, if you have not yet read the post, you should do so right here: how to increase eCPM. You should also take a look at the thread started by Leet, over at DP.

Okay, so first of all, I wrote an email to Google, asking if we are allowed to actually remove the pub-id, since several websites already do so (digital point, PlugIm, etc.). According to the AdSense TOS, it is not allowed to modify the AdSense code, and I was fairly sure that removing the pub-id would be a violation, according to their policy. I was connected to a Danish guy called Thomas, and here is my translation of his answer:

The ad publisher is allowed to place different pub-id’s from several different users, on one page, as long as the page don’t’ violate Google’s policy, and shows no more ad’s than what is allowed according to the AdSense TOS.

This answer seems a bit odd, when it is compared to the TOS. Check this out. Here is what is announced in the AdSense TOS:

Any AdSense code must be pasted directly into webpage’s without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.

How is this possible? In order to use a different pub-id, you simply have to alter the code. So according to Thomas, it is allowed to change the code, as long as you don’t violate the TOS. But the TOS tells us, that we cannot alter the code. Anyway, I got this email, where Thomas is confirming it. We have seen a bunch of pages do this already, and they are still doing fine, so if you really want to try this, I guess you should just do so. I don’t think Google will do anything about it. The thread over at Digital Point is still alive, and people are asking the same questions. People are not sure is this is allowed or not. Judging from this email, I would say, it’s worth a shot. However, I still doubt it will have any effect, but I guess I should try it, before I write more about that. Please feel free to share you own results.

Comments

12 Responses to “eCPM update”

  1. Neale on August 13th, 2007 3:51 pm

    Nice post thanks for contacting G

  2. PlugIM.com on August 13th, 2007 3:59 pm

    Increase eCPM…

    An update on a post about an easy way to increase eCPM from Google AdSense…

  3. Jakob Dupont Knudsen on August 13th, 2007 4:03 pm

    Neale,

    No problem :)

  4. leet on August 13th, 2007 4:40 pm

    I am ‘that’ guy, who found out this trick. As you can understand from Jakob’s update on this subject, you will see I was always right all along, Those who think it won’t help anything or get you banned from AdSense, you are all wrong. The thread in DP is open for a while now and guess how many of who tried this achieved to higher eCPM, %85-90 of them. How many of them got banned? ZERO.

    Regards,
    leet

  5. sylv3rblade on August 13th, 2007 5:18 pm

    Tnx for the info…
    And tnx to leet

  6. Jakob Dupont Knudsen on August 13th, 2007 5:31 pm

    Leet,
    I agree. It seems like a lot of people from the thread over at DP are getting good results from this, and so far we have not heard of anyone getting banned by google. I think I will try it in a couple of days. I will let you all know how things are turning out.

    Sylv3rblade,
    You are welcome.

  7. kathy on August 14th, 2007 11:08 am

    So many of us live “in fear” of angering the “Google gods”….. thanks for not only lifting the veil and sharing this tip, but also getting it straight from the “horse’s mouth”.

  8. Naz on August 15th, 2007 4:54 pm

    nice post man– would you like this post to be on http://www.jinxbox.com/read — under the readees section???
    - and with your pub-id on it *you don’t have to pay anything..
    PM if you interested

    ~peace

  9. Jakob Dupont Knudsen on August 15th, 2007 5:14 pm

    Naz,
    Thank you. I have just sent you a short email.

  10. Nicole on August 19th, 2007 9:48 pm

    Thanks for sharing…great tip

  11. John Kain on August 31st, 2007 11:33 am

    I have seen a few ad rev sharing sites cropping up in the past year of so and most of them do use Google adsense. Thanks for finding it out.

  12. Coorg on August 31st, 2007 11:43 am

    what do we get by changing or removing the publisher id from the code.. removing is ok as privacy concerns but changing sounds odd..

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